The skin surrounding the eye area is thinner than the rest of the skin on the face, which is why many consumers prefer to use eye creams with SPF that are specifically made for this delicate area—soon, Supergoop! is launching one of its own in the form of a 100% mineral eye cream.
The Supergoop! Bright-Eyed 100% Mineral Eye Cream helps to address the fact that many products that provide sun protection are too oily to be worn beneath makeup. The lightweight, fast-absorbing eye cream provides SPF 40 protection, provides the perfect canvas for cosmetics and also offers skincare benefits like brightening and de-puffing. As well as offering protection from sun damage, the cream is also useful for boasting blue light protection from digital devices.
Protective Eye Creams
Supergoop!'s Bright-Eyed 100% Mineral Eye Cream Shields a Delicate Area
Trend Themes
1. SPF Eye Creams - SPF eye creams are becoming popular among consumers looking for sun protection specifically for the delicate eye area.
2. Lightweight Eye Creams - Consumers are seeking lightweight and fast-absorbing eye creams that can be worn under makeup without feeling oily.
3. Blue Light Protection - Eye creams with blue light protection are in demand as consumers become more aware of the potential skin damage caused by digital devices.
Industry Implications
1. Skincare Industry - The skincare industry can capitalize on the trend for SPF eye creams and develop innovative products that provide sun protection for the delicate eye area without feeling heavy or greasy.
2. Cosmetics Industry - The cosmetics industry can explore the demand for lightweight eye creams that can be used as a base for makeup, providing consumers with a smooth canvas for their cosmetic products.
3. Digital Device Industry - The digital device industry can tap into the trend for eye creams with blue light protection by collaborating with skincare companies to develop innovative products that offer effective protection against digital device-induced skin damage.