New York-based brand Adsum introduces it's new 'Mind Your Head' collection in celebration of its latest flagship store opening in Williamsburg. The new capsule features a range of accessories that reference the store's ambiance and unique low ceiling.
The collection is made up of minimal designs in the form of a tee, a logotype cap, as well as a beige tote bag. All of these are adorned in a graphic that is influenced by a pair of eyes that are shaken up after banging one's head in order to reference the aforementioned low ceilings. The range also will drop some items exclusively at the store -- this includes a BIC collaborative lighter, some stickers, and a notepad.
Store-Celebrating Minimal Goods
Adsum Unveils the Mind Your Head Capsule To Honor Its New Flagship
Trend Themes
1. Minimal Design - Companies can develop products with simple and sleek designs to cater to consumers who prefer minimalist aesthetics, similar to Adsum's Mind Your Head capsule collection.
2. In-store Exclusive Items - Brands can offer exclusive products that can only be purchased in physical stores to increase foot traffic and create a sense of exclusivity, similar to Adsum's BIC collaborative lighter and stickers.
3. Conceptual Collections - Fashion brands can create collections inspired by unique store environments or concepts to add to their brand narrative and create a memorable shopping experience, similar to Adsum's Mind Your Head capsule collection inspired by their low-ceilinged flagship store.
Industry Implications
1. Fashion Retail - Fashion retail companies can create collections inspired by unique store environments or concepts to add to their brand narrative and create a memorable shopping experience, similar to Adsum's Mind Your Head capsule collection inspired by their low-ceilinged flagship store.
2. Consumer Goods - Consumer goods companies can develop products with simple and sleek designs to cater to consumers who prefer minimalist aesthetics, similar to Adsum's Mind Your Head capsule collection.
3. Stationery - Stationery brands can offer exclusive products that can only be purchased in physical stores to increase foot traffic and create a sense of exclusivity, similar to Adsum's BIC collaborative lighter and stickers.