$1 Million Smartphones

Alchemist London's Million Dollar iPhone is Loaded with Gold and Diamonds

Seven months ago, Alchemist London jewellers set out to "redefine the meaning of grandeur" and the result is the $1 million dollar iPhone.

Phones are prone to dings and scratches, but this model is one that an owner will need to be extra cautious with, should they even take it out of the box. The phone itself took five months to create and with over a case made from 24-carat gold covered with over 1,600 F-grade diamonds, understandably so. On the back of the phone, the Apple logo alone is made up of 53 diamonds and the navigation button is also circled with diamonds, plus a larger two carat diamond at its center.

Only two of the extremely exclusive million dollar iPhones will be made and they will be unlocked to work with any network carrier in the world, plus come with a lifetime warranty.
Trend Themes
1. Luxury Tech - Opportunity to disrupt the luxury tech market by creating high-end, customized smartphones with exclusive design elements and materials.
2. Exclusivity Marketing - Potential to leverage the appeal of limited edition and exclusive products to target affluent customers and create a sense of exclusivity and status.
3. Personalized Luxury - Innovation opportunity to offer personalized luxury smartphones with custom designs and features tailored to individual customers' preferences.
Industry Implications
1. Luxury Goods - Possibility to create a niche market for luxury smartphones with opulent materials and exclusive designs that cater to high-end consumers.
2. Jewelry - Opportunity to collaborate with jewelers and integrate precious gemstones and metals into smartphone designs, creating unique and elegant pieces that appeal to luxury consumers.
3. Mobile Technology - Innovation potential to enhance the functionality and aesthetics of smartphones, combining advanced technology with luxurious materials to create high-end devices for affluent customers.

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