Millesime Champagne packaging literally presents itself as alcohol bottling with a twist. Jerome Olivet's concept for the superior quality bubbly was to design a unique sculptural vessel for each individual flavor of the beverage. The classic curvaceous form of the glass bottle was manipulated creatively to morph into all sorts of unexpected surface treatments and textures.
One of the containers has thick twisting ribs that look like they have been made with bound or braided ropes; another has slender rhombus patterns that cast off intriguing reflections. One spirals towards the neck while another divulges a massive hole in its middle. This Millesime Champagne packaging project has the capacity to mesmerize consumers and their senses even before they take a sip of what's inside. The artistic silhouettes will intoxicate the eyes.
Twisted Beverage Branding
Millesime Champagne Packaging Elegantly Expresses the Grape Blend Within
Trend Themes
1. Unique Packaging Design - Embracing unique and sculptural vessel designs for beverages presents an opportunity for disruptive innovation in the packaging industry.
2. Creative Surface Treatments - Exploring unexpected surface treatments and textures on packaging materials offers a disruptive opportunity for enhancing brand identity and consumer engagement.
3. Visual Appeal for Consumer Experience - Creating visually mesmerizing packaging designs that captivate consumers' senses can lead to a disruptive innovation in the beverage industry.
Industry Implications
1. Packaging Industry - The packaging industry can harness the opportunity to innovate by embracing unique and sculptural vessel designs for various products.
2. Brand Identity and Marketing - Developing creative surface treatments and textures on packaging materials can significantly enhance brand identity and consumer engagement in the marketing industry.
3. Beverage Industry - Creating visually mesmerizing packaging designs that captivate consumers' senses offers a disruptive opportunity for beverage companies to enhance the consumer experience.