Popular chain restaurant TGI Fridays is on a mission to attract a new customer base with its millennial-minded restaurant concept. With more companies competing for millennial dollars, this contemporary eatery could help the brand stay relevant with a younger crowd.
The new millennial-minded restaurant was launched in Corpus Christi, Texas, this past week to an overwhelming response. Instead of the brand's signature candy-stripe color scheme, the new eatery boasts plenty of blond wood and natural light. While the bar is still a focal point of the restaurant, the new TGI Fridays also features a juice bar and an open deli with a wide selection of grab-and-go options. The restaurant even opens early and provides free WiFi for the coffee-shop laptop crowd.
The new concept restaurant demonstrates how brands are moving away from outdated concepts in order to cater to changing consumer preferences.
Millennial-Minded Restaurant Concepts
This Chain is Getting a Millennial-Inspired Makeover
Trend Themes
1. Millennial-minded Restaurant Concepts - TGI Fridays' new concept restaurant shows the importance of creating modern, millennial-driven dining experiences.
2. Grab-and-go Food Options - Offering convenient, ready-to-eat food options like TGI Fridays' open deli can disrupt the traditional restaurant model and appeal to on-the-go diners.
3. Expanded Menu Offerings - Expanding food and drink options to include healthy choices like a juice bar can attract younger customers and keep brands competitive.
Industry Implications
1. Fast Casual Dining - Fast casual dining restaurants can capitalize on the growing desire for modern, healthy food choices and tech-friendly environments.
2. Coffee Shop Industry - Coffee shops can take note of TGI Fridays' early opening hours and free WiFi to attract customers beyond traditional coffee hours.
3. Retail Market - Expanding grab-and-go food options can provide a new revenue stream for retail stores while offering customers a convenient option for snacks or meals.