Bernie Sanders recently debuted a new Snapchat geofilter that aims to get millennial voters to the polls. The filter is designed to coincide with the New York primary and drum up support for the presidential hopeful.
The Bernie Sanders geofilter is available to Snapchat users in the greater New York area and it can be used with both photos and videos. The filter itself features a cartoon image of Sanders standing next to the Statue of Liberty against the New York skyline. The filter also includes a tagline that reads: 'Geofilter paid for by Bernie 2016 (not the billionaires).' The filter is meant to appeal to millennial voters who can use Snapchat to show their support for the Democratic candidate.
While it may seem like a fun way to connect with voters, the geofilter represents the ongoing war for millennial support among the presidential candidates.
Presidential Social Media Filters
These Snapchat Filters are Intended for Millennial Voters
Trend Themes
1. Political Geofilters - Political candidates are using geofilters on social media platforms to target millennial voters.
2. Social Media Campaigns - Candidates can utilize creative social media campaigns to engage and mobilize potential voters online.
3. Personalized Marketing - Personalized and localized marketing can be a powerful tool for political campaigns to connect with voters.
Industry Implications
1. Politics - The use of social media campaigns and personalized marketing has become increasingly important for modern political campaigns.
2. Social Media - Social media platforms have become a key battleground for political campaigns to reach out to voters.
3. Advertising and Marketing - New and unique advertising and marketing strategies, such as political geofilters, offer disruptive innovation opportunities for the advertising and marketing industry.