In order to give Gostyń a refreshing rebranding, the Meggot Creative Agency redesigned the way the company's milk pouch products are packaged. The biggest change involved swapping the squeezable aluminum tubes for a more lightweight and portable option with plastic. Stylistically, the type and images on the packaging also got a makeover to give them more appeal to a modern audience. One thing that remains constant is the prominence given to the "MILK," or "MELKO," which alludes to the concentrated milk product inside.
Although packaging a dairy product in this way seems reminiscent of a drinkable yogurt tube, a Doypack has been used instead, making it possible for the milk pouch to stand upright on its own like many other ready-to-drink beverages in this category.
Portable Milk Pouches
Gostyn Appeals to Kids and Parents with a Portable Packaging System
Trend Themes
-
Lightweight Packaging — Opportunity for companies to redesign packaging to make it more lightweight and portable.
-
Modern Rebranding — Opportunity for companies to update their packaging design to have more appeal to a modern audience.
-
Stand-up Packaging — Opportunity for companies to use stand-up pouches to make their products more convenient and accessible.
Industry Implications
-
Food and Beverage — Opportunity for food and beverage companies to innovate their packaging designs.
-
Dairy — Opportunity for dairy companies to explore new packaging options for their products.
-
Consumer Goods — Opportunity for consumer goods companies to incorporate stand-up packaging for their products.