‘Mild West’ for March 2009 Vogue Deutsch took model Toni Garrn into a landscape of red rocks, dry grass and large horses. The current cowgirl look is a collection of chaps, corsets, denim, and leather. However, as stylist Katie Mossman and photographer Greg Kadel have shown here, if you just put a pretty girl on a horse and give her a hat and a holster, even a glamorous Balmain gown becomes cowboy chic.
The editorial also includes fashions by Alexander McQueen, Max Azria, Ralph Lauren, Louis Vuitton, and Proenza Schouler.
Couture Cowboy Editorials
Toni Garrn in 'Mild West' for German Vogue
Trend Themes
1. Cowboy Chic Fashion - There is an opportunity for fashion brands to incorporate western-inspired designs like chaps, corsets, denim, and leather into their collections.
2. Equestrian-inspired Editorials - Editorial teams can create visually stunning fashion shoots by incorporating horses and western landscapes with high-end fashion garments.
3. Retro Western Fashion - By embracing the nostalgia of the Wild West, brands can tap into the trend of combining vintage western elements with contemporary fashion.
Industry Implications
1. Fashion - Fashion brands can capitalize on the cowboy chic trend by creating western-inspired collections and marketing them to fashion-conscious consumers.
2. Photography - Photographers and editorial teams can collaborate with fashion brands to create visually appealing equestrian-inspired fashion shoots that cater to the cowboy chic trend.
3. Luxury Retail - Luxury retailers can offer western-inspired fashion pieces from high-end designers like Alexander McQueen, Ralph Lauren, and Louis Vuitton, targeting affluent consumers who are interested in the cowboy chic trend.