Gaming is about to change drastically thanks to the announcement of the Microsoft gaming cloud division. This moves positions Microsoft to enter the streaming market, something Microsoft has been planning for some time. This move was not entirely surprising as Microsoft has been acquiring small companies, like PlayFab, which was previously focused on cloud based game development. Microsoft already has the basic structure of a cloud streaming service, Xbox Game Pass, which gives players access to a large library of games for just $10 a month.
Early versions at game streaming did not prove to be very useful, like OnLive, but the market is still quite intriguing. Sony's Playstation Now service is still a thriving service and the recent announcement of NVIDIA Geoforce Now will see a PC game streaming service. The Microsoft gaming cloud division does face a bit of an uphill battle in entering the market, but if it is able to accomplish a polished service it could change the way the gaming market is handled.
Cloud Gaming Services
The Microsoft Gaming Cloud Division is Hoping to Change the Market
Trend Themes
1. Cloud Gaming - Disruptive innovation opportunities lie in developing seamless and high-quality game streaming platforms.
2. Streaming Market - There is potential for disruptive innovation and market growth in the field of game streaming services.
3. Cloud-based Game Development - Opportunities exist for disruptive innovation in creating cloud-based game development tools and platforms.
Industry Implications
1. Gaming Industry - The gaming industry can benefit from embracing cloud gaming and streaming services, revolutionizing the way games are played and accessed.
2. Technology Industry - The technology industry has the potential to disrupt the gaming market by developing advanced cloud gaming solutions and infrastructure.
3. Entertainment Industry - The entertainment industry can explore disruptive innovation by integrating cloud gaming services into their offerings, expanding the reach and accessibility of games.