There's an ineffable joy in unboxing a new device, but with the new 'Microsoft Edition' Samsung Galaxy S8 and S8 Plus, unboxing is an entirely different experience. Rather than bringing the smartphone home to expose it to the world, consumers who purchase the Microsoft Edition will do their unboxing at brick-and-mortar Microsoft Stores, where trained staff will give them the option to customize the phone's software to their exact specifications before taking it out into the world.
Microsoft offers a dizzying array of software for its smartphones, including products for working, connecting, playing, and so much more. No single user takes advantage of the entire suite — rather, each consumer has a unique combination of Microsoft software that they use on a daily basis. With the Microsoft Edition S8, they can take advantage of in-store expertise when customizing their device.
Optimized Special-Edition Smartphones
The 'Microsoft Edition' Galaxy S8 is Optimized In the Store
Trend Themes
1. Customized Smartphone Experiences - The 'Microsoft Edition' Galaxy S8 introduces the concept of in-store software customization, opening up opportunities for other smartphone brands to offer similar experiences.
2. Brick-and-mortar Mobile Device Retail - The introduction of in-store unboxing and customization for the 'Microsoft Edition' Galaxy S8 creates a new trend of immersive retail experiences for mobile devices.
3. Tailored Software Suites - The emphasis on personalized software combinations with the 'Microsoft Edition' Galaxy S8 highlights the potential for smartphone manufacturers to offer tailored software suites to meet individual user needs.
Industry Implications
1. Mobile Device Retail - The 'Microsoft Edition' Galaxy S8 sets a precedent for the integration of in-store customization services within the mobile device retail industry.
2. Mobile Software Development - The demand for personalized software experiences with the 'Microsoft Edition' Galaxy S8 drives innovation in the mobile software development industry to create more adaptable and customizable solutions.
3. Mobile Device Manufacturing - The success of in-store customization with the 'Microsoft Edition' Galaxy S8 prompts smartphone manufacturers to explore opportunities to produce devices with pre-installed customized software suites.