I never thought I could be weaned away from Google, but I've been using Bing, Microsoft's new search engine, and I am impressed. I love the fact that I can mouse over the Bing result and get a snippet of information.
With Google returning so many results from spam blogs (splogs), this is very handy when searching for the "long tail" content on the web. Another handy feature is the video preview available in Bing.
In this first commercial for Bing, Microsoft says, in part, "While everyone was searching, there was bailing; while everyone was lost in the links, there was collapsing."
"We don't need queries and keywords if they bring back questions and confusion. From this moment on, search overload is officially over."
Rumored to have a budget of $100 million for the Bing campaign, it will take at least that much to ingrain the brand name because of various other connotations.
Marketing Against Google
Microsoft Bing Commercial Highlights Mouse-Over Search
Trend Themes
1. Mouse-over Search - Disruptive innovation opportunity: Develop a search engine with a mouse-over feature that provides snippets of information for easier browsing.
2. Video Previews in Search - Disruptive innovation opportunity: Integrate video previews into search engine results to enhance user experience and improve content discoverability.
3. Eliminating Search Overload - Disruptive innovation opportunity: Create a search engine that eliminates queries and keywords, offering a streamlined and intuitive search experience.
Industry Implications
1. Internet Search - Disruptive innovation opportunity: Enhance search engines by incorporating mouse-over search and video previews to revolutionize the way users discover and consume content.
2. Digital Advertising - Disruptive innovation opportunity: Develop new advertising strategies and formats to leverage the enhanced features of search engines, such as mouse-over search and video previews.
3. Online Content Curation - Disruptive innovation opportunity: Build platforms or tools that curate and organize web content based on the elimination of search overload, providing users with more relevant and refined results.