These SternVitamin micronutrient premixes have been unveiled by the Stern-Wywiol Gruppe subsidiary as a solution for plant-based products to help incorporate functional ingredients in a simple way. The premixes including the SternVitalityV that is formulated for a coffee oat drink and boasts vitamins and minerals that are reported to reduce fatigue and tiredness. The SternDefenceV was created for a fruity oat drink and has vitamins, minerals and botanicals such as sea buckthorn, vitamins B2, C, D and E with trace elements zinc and selenium.
Product Manager Christina Mesch spoke on the new SternVitamin micronutrient premixes saying, "Customer interest in micronutrient premixes for plant-based products is growing. So together with our sister company, Planteneers, we have developed further concepts for plant-based drinks that address the current health trend."
Micronutrient Plant-Based Drink Mixes
The SternVitamin Micronutrient Premixes are Functional
Trend Themes
1. Micronutrient Fortified Plant-based Drinks - There is an opportunity for companies to develop more micronutrient-fortified plant-based drink mixes to cater to health-conscious consumers who follow a plant-based diet.
2. Functional Beverage Industry - There is an opportunity for the functional beverage industry to create more functional drink products that contain vitamins, minerals, and botanicals to cater to health-conscious consumers.
3. Plant-based Food Industry - There is an opportunity for plant-based food companies to incorporate functional ingredients such as micronutrient premixes in their products to cater to health-conscious consumers.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry could benefit from developing more plant-based micronutrient fortified beverages to cater to the growing demand for healthy functional drinks.
2. Health and Wellness Industry - The health and wellness industry can incorporate micronutrient premixes into their products to create more functional and nutritious offerings for consumers looking to maintain a healthy lifestyle.
3. Vegan Food Industry - The vegan food industry can leverage the use of micronutrient premixes to create more nutritionally balanced vegan food products to cater to health-conscious consumers who follow a vegan diet.