Mezcal de Leyendas' Vinata Solar is being introduced as the world's first mezcal made entirely with solar energy. The clear, unaged mezcal is distilled in a tractor that was turned into a solar panel-powered still and it is packaged in a cheery custom yellow bottle that references the involvement of the sun at every step of production. By using only solar energy to produce the product, the brand greatly reduces its environmental footprint. Additionally, the brand champions shared technology so there are DIY instructions for putting together the proprietary tractor-turned-solar-powered-still.
The product itself is said to be bright with herbal aromas and sweet agave flavors and a "clean, long-lasting candied finish." This product and its bold bottle color is a limited production that stands out in the brand's range of mezcals.
Solar-Powered Mezcals
Mezcal de Leyendas' Vinata Solar is Produced Entirely with Solar Energy
Trend Themes
1. Solar-powered Spirits - Opportunity for distilleries to reduce their environmental footprint by using renewable energy sources in production processes.
2. Shared Technology - Brands can promote sustainability and innovation by sharing DIY instructions for renewable energy equipment used in their production processes.
3. Bold Packaging - Limited production products with unique and striking packaging designs can help brands stand out in a crowded market and attract environmentally conscious consumers.
Industry Implications
1. Distilleries - Distilleries can reduce their carbon footprint by implementing renewable energy sources in their production processes, which can appeal to environmentally conscious consumers.
2. Renewable Energy - Manufacturers of renewable energy equipment can benefit from partnering with distilleries and other companies seeking to reduce their carbon footprint.
3. Packaging - Packaging companies can help brands create unique and eco-friendly designs that appeal to environmentally conscious consumers and differentiate from competitors.