Jordan Brand introduces a new tonal iteration of one of its golf footwear silhouettes with the unveiling of the Metallic Gold colorway. It is detailing the Air Jordan 12 Low Golf silhouette as a celebration of the upcoming Masters tournament of 2022.
The shoes kick off with a crisp clean palette as the base foundation of the shoe is applied with leather materials for a premium feel. It is then layered with accents of metallic gold across the lateral side of the shoe overlaying on top and follows through to the lace hook sections as well. A leather pull tab along with the heel references "Golf, for the love of it." Shining soft spikes are added and can be removed, finishing out the shoe's design.
Shining Tonal Gold Sneakers
Jordan Brand's Air Jordan 12 Golf Low Gets a Metallic Gold Colorway
Trend Themes
1. Luxury Golf Footwear - Designing golf footwear with premium materials and luxury detailing to appeal to high-end consumers.
2. Sports Fashion - Combining sports footwear and fashion elements to create unique and stylish shoes for consumers who want to stand out.
3. Limited Edition Sneakers - Releasing limited edition sneakers inspired by special events or holidays to create hype among collectors and enthusiasts.
Industry Implications
1. Golf Equipment - Partnering with fashion brands to create high-end and stylish golf shoes for consumers looking for both performance and aesthetics.
2. Athletic Footwear - Incorporating luxury materials and unique design elements into sports footwear to create a new market segment and appeal to fashion-forward consumers.
3. Collectible Sneakers - Creating limited edition sneakers that celebrate special events or holidays to tap into the lucrative collector's market and drive sales and brand loyalty.