Nike first introduced its signature Air Max 97 sneaker model in a Gold Bullet colorway back in 1999 and now it gets another iteration of the Metallic Gold colorway that takes on a darker palette. The shoes are made from a blend of both mesh and gloss leather materials.
It is then accented with hits of 3M materials in order to create reflective touches throughout the shoe. Branding can be seen in the form of the embroidered golden Swooshes that are seen along the lateral side of the shoe through the cutout accents. Additional details include the contrast stitching by the pull-tabs along the heel and black that marks the leather tongue tabs, sole units, and mesh tongue.
Reflective Gold Chunky Sneakers
Nike Launches Another Metallic Gold Air Max 97 Sneaker
Trend Themes
1. Reflective Chunky Sneakers - Brands can experiment with reflective material on sneakers to add a unique touch.
2. Dark Metallic Colorways - The use of darker metallic colors can add a sense of luxury and sophistication to sneakers.
3. Mixed Material Sneakers - Sneakers using a combination of different materials can provide a more textured and dynamic look.
Industry Implications
1. Fashion - Fashion brands can experiment with these trends to create new innovative products for their customers.
2. Athletic Footwear - Athletic footwear companies can use these trends to elevate their product offerings and appeal to a wider audience.
3. Sportswear Accessories - Sportswear accessory brands can use these trends to create unique and eye-catching add-ons for sportswear enthusiasts.