Meta, the parent company of Facebook and Instagram has officially announced that it is preparing to launch a verification subscription service dubbed Meta Verified. Mark Zuckerberg unveiled the news on Sunday Morning noting that the service will give users the iconic blue badge with additional protection from impersonation and access to customer support directly.
Mark Zuckerberg notes that "This feature is about increasing authenticity and security across our services." The subscription will be rolled out in Australia and New Zealand first for testing before reaching other countries. It will cost $15 USD monthly when users choose to subscribe through the app on iOS and Android -- the subscription will notably cover both Instagram and Facebook accounts.
Paid Verification Social Services
Meta is Preparing to Launch Meta Verified Subscription
Trend Themes
1. Meta-verified Subscription - The Meta Verified subscription service presents opportunities for a disruptive innovation since it offers additional protection from impersonation and direct customer support as an incentive for subscribing users.
2. Paid Verification Services - The concept of paid verification presents opportunities for a disruptive innovation in the social media industry as a way to enhance authenticity and security while providing an additional revenue stream for businesses.
3. Authenticity and Security - The trend towards improving authenticity and security across social media platforms presents opportunities for companies to provide innovative solutions that offer users a better experience while enhancing trust in their services.
Industry Implications
1. Social Media - The social media industry has an opportunity to capitalize on the trend towards enhancing authenticity and security by providing innovative paid verification solutions as a way to differentiate from competitors, increase revenue, and improve user experience.
2. Customer Support Services - The demand for direct customer support presents an opportunity for businesses in the customer service industry to offer high-quality customer support solutions to clients in the social media industry.
3. Mobile App Development - The trend towards paid verification services offers opportunities for companies in mobile app development to provide innovative software solutions that can enhance authenticity and security on social media platforms, leading to increased adoption, engagement, and monetization opportunities.