The Subway Australia Smokin’ Mesquite Chicken Sandwich has been announced by the brand as a new mealtime option that is made with 100% chicken breast and other natural ingredients.
The sub sandwich is available for a limited time at locations in Australia, and is made by incorporating chicken tenders with a smokey Mesquite blend sauce, cumin and paprika. This is paired with your choice of toppings and a slathering of sour cream to balance out the smoky flavor of the chicken.
The Subway Australia Smokin’ Mesquite Chicken Sandwich identifies how regional flavors are being interpreted on an international basis by brands to offer consumers flavor that they might otherwise not be familiar with. This is being seen amongst many QSR brands in both North America and on the international market.
Premium Smoked Chicken Sandwiches
The Subway Australia Smokin’ Mesquite Chicken Sandwich is Savory
Trend Themes
1. Regional Flavor Interpretation - Brands are interpreting regional flavors on an international basis to offer new and unique options to consumers.
2. Limited-time Offerings - QSR brands are introducing limited-time offerings to attract customers and create a sense of urgency for sales.
3. Natural Ingredients - The use of natural ingredients in QSR offerings is becoming more prevalent as consumers seek healthier options.
Industry Implications
1. Fast Food Chains - Fast food chains are introducing new and unique menu items to attract customers and remain competitive.
2. Food and Beverage Manufacturing - Food and beverage manufacturers are using natural ingredients and creating new flavor profiles to meet changing consumer preferences.
3. Restaurant Franchising - Franchise restaurants are incorporating regional flavors and limited-time offerings to differentiate themselves from competitors.