The Dr. Oetker Mermaid Treasure Sprinkles are one of the latest baking decoration products from the brand that will offer consumers an on-trend way to enhance their favorite recipes.
The sprinkles consist of several differently shaped pieces that range in color from dark to vibrant and are accented by additional metallic pieces to boot. The product comes as a response to the popularity of fantastical folklore creatures like mermaids and unicorns amongst consumers of several age demographics that are looking to incorporate them into their favorite recipes.
Head of Marketing for Cake and Dessert at Dr. Oetker UK Jen Brown spoke on the inspiration behind the Dr. Oetker Mermaid Treasure Sprinkles saying, "Our Ultimate Sprinkles range has performed extremely well since launching last year and we wanted to add to the portfolio with some on-trend additions. Mermaid baking is a major emerging trend, so we expect the Mermaid Treasure Sprinkles to be a hit with home bakers who want to create impressive themed showstoppers."
Aquatic Folklore Baking Sprinkles
The Dr. Oetker Mermaid Treasure Sprinkles are Imaginative
Trend Themes
1. Fantastical Creature Baking Decorations - Opportunity for companies to create innovative baking decorations inspired by folklore creatures like mermaids and unicorns.
2. On-trend Sprinkle Collections - There is a growing demand for sprinkle collections that cater to specific themes, providing an opportunity for companies to create unique and imaginative sprinkles.
3. Themed Baking Showstoppers - As themed baking gains popularity, there is a market for products that help home bakers create impressive themed showstoppers with ease and creativity.
Industry Implications
1. Baking Decorations - The baking decorations industry can capitalize on the demand for innovative and on-trend products inspired by folklore creatures.
2. Baking Supplies - Baking supply companies can develop and market unique sprinkle collections that cater to specific themes, satisfying the growing demand for on-trend baking decorations.
3. Baking Tools and Accessories - Companies that specialize in baking tools and accessories can create products that help home bakers easily create impressive themed showstoppers, tapping into the trend of themed baking.