The German luxury auto-manufacturer has added street signs to its ad inventory with the new Mercedes-Benz Hidden Dangers posters. To show that Mercedes is extra careful when it comes to safety, it took the street signs and drew them out in a bigger picture using not-so-likely driving hazards to pronounce Mercedes as heavily cautious.
The loose rocks sign is shown to be part of an erupting volcano, the bumpy road sign is part of an enormous bear-trap and the road work sign was crafted to look as if part of an oncoming dinosaur. For a company that has gone as far as anticipating the return of the Tyrannosaurus Rex, regular road safety is a simple feat.
The Mercedes-Benz Hidden Dangers marketing campaign is a humorous and effective way to advertise the company's superior safety protocols!
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