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A Kind of Guise Designs its Merano Boots in Northern Italy

Berlin-based fashion label A Kind of Guise welcomes the new year with a new footwear design dubbed the Merano Boots, marking the first item to drop this year. The shoe is made using fine nubuck leather materials and gives it a satin finish, featuring two classic colorway options.

The inspiration behind the shoe stems from a Northern Italian town that is found between the mountains of South Tyrol. The shoe rests on top of a Vibram sole unit to add a drop and additionally, branding details can be seen subtly applied on the footbed. Each pair is hand-crafted by a small manufacturer in the Italian town that is run by a small family and all of which have double stitching.
Trend Themes
1. Premium Nubuck Boots - There is an opportunity for small, boutique shoe makers to innovate and design high-quality, premium boots with unique inspirations and materials.
2. Hand-crafted Footwear - The market for hand-crafted, artisanal shoes is growing, and skilled craftspeople have the opportunity to create custom, one-of-a-kind footwear using traditional techniques.
3. Vibram Soles - Companies that create shoes with Vibram soles have an opportunity to target outdoor enthusiasts and hikers looking for durable, high-quality footwear.
Industry Implications
1. Fashion - The fashion industry has the opportunity to incorporate high-quality, premium footwear into their collections that feature unique materials and inspirations.
2. Shoe Manufacturing - Small, family-run shoe manufacturers have an opportunity to differentiate themselves from larger companies by offering hand-crafted, artisanal footwear with unique inspirations.
3. Outdoor Gear - Companies in the outdoor gear industry have an opportunity to create durable, high-quality footwear that features Vibram soles, catering to consumers who prioritize quality and longevity in their products.

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