At the upcoming Grocery Aid’s Barcode Festival, Mentos is preparing to promote its fresh, fruity and sustainably packaged Mentos Pure Fresh Gum.
This activation is all about getting Mentos fans to say Yes to Fresh by stepping out of their comfort zone and trying something new. On-site, there will be a giant foam pit that people can slide into in order to find the freshly flavored gum, and after that, visitors can have their photo taken for their chance to win a prize.
At the event, festival-goers will get a chance to sample cherry, tropical and fresh mint flavors, all of which are packaged in fully recyclable paperboard. To bring attention to the sustainable packaging, Mentos will be repurposing its colorful festival stand so that pieces will be donated to local nurseries for the enjoyment of kids.
Sustainable Festival Stands
Mentos' Pure Fresh Gum Stand Will Be Repurposed Post-Use
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