The new Mentos Gum Ads are the latest cool kids on the block. Targeted toward a young audience, this campaign is nothing else but sweet and sticky.
Located in Tel Aviv, Israel, the Euro RSCG agency developed the new posters for the Mentos products. Although simple, the ads are very attractive because of its bright pastel colors that completely glorify the center of the piece -- a big Mentos transformed into bubble of gum. The blue ad is directed to a male audience, whereas the pink to a female audience. Both cartoons are perfectly drawn and will help youngsters to identify easily with the product.
I can totally picture these posters in places like a subway stations near a school or university, or in a high traffic area like a shopping mall. Mentos lovers will find both this advertising campaign and Mentos Gum deliciously tempting.
Bright Bubblegum Campaigns
The Mentos Gum Ads are Fun, Funky and Easy to Swallow
Trend Themes
1. Youthful Campaigns - Marketers could create campaigns targeted towards young audiences by using bright and colorful artwork.
2. Gender-specific Marketing - Ads can be designed with specific colors and imagery to appeal to either a male or female audience.
3. Product Characteristic Highlighting - Highlighting a key characteristic of a product, such as the shape or flavor, can be an effective advertising strategy.
Industry Implications
1. Advertising - Agencies can use the Mentos Gum Ads campaign as inspiration to create eye-catching ads for other products and services.
2. Confectionery - Confectionery companies could use colorful and playful ads to appeal to younger audiences and increase their market share.
3. Retail - Retailers can use brightly colored and fun ads to promote products and attract shoppers to their stores, especially in high traffic areas like shopping malls.