These Mentos drinks are being added to the brand's product portfolio as a series of refreshments for consumers to try out that build on the success of the namesake candy range. The non-sparkling drinks are formulated with jelly bites to give each flavor a touch of texture and are encouraged by the consumer to be shaken up before being cracked open. The drinks come in Fruity Mix, Lemon & Mint and Apple Soda Kick flavors, which are each inspired by the brand's various candy flavors.
Global Licensing Manager Marta Ballesteros spoke on the Mentos drinks saying, "I’m thrilled with the launch of this ground-breaking drink for Mentos, which truly showcases our unwavering commitment to innovation and delivering exceptional brand experiences. I am confident that it will captivate the discerning palates of consumers across Europe, offering a delightful and unexpected taste sensation."
Textural Candy-Inspired Refreshments
Mentos Drinks Come in Three Non-Sparkling Varieties
Trend Themes
1. Textural Refreshments - Opportunity for brands to incorporate texture into beverages to create unique taste experiences.
2. Candy-inspired Drinks - Opportunity to develop beverages that mimic the flavors of popular candies.
3. Shakeable Flavored Drinks - Opportunity to create drinks that encourage consumer interaction by shaking before consumption.
Industry Implications
1. Beverage Manufacturing - Opportunity for beverage companies to innovate by introducing new textural elements into their products.
2. Confectionery - Opportunity for candy makers to expand their product offerings by creating candy-inspired beverages.
3. Packaged Drinks - Opportunity for packaged drink brands to differentiate themselves by offering shakeable drinks with unique flavors.