Raw Sugar launched its Raw Men personal care products to make clean, healthy living accessible to all. Donda Mullis CMO of Raw Sugar Living, describes: "Men are jumping aboard the self-care movement bandwagon and actively seeking clean, 'better for you' products that deliver real benefits to make them look better, feel better and smell better."
The brand's range of products, which includes hydrating body washes and bar soaps, is full of unique, nature-inspired scents like Black Coconut + Sea Salt and Citrus + Blue Agave. The Raw Men line is made with plant-based ingredients and favors the use of sustainable packaging.
As well as being able to feel good about using better-for-you products, consumers will appreciate that Raw Sugar donates a bar of soap to a family in need with every product purchased.
Plant-Based Men's Cleansers
Raw Men Personal Care Products Boast Nature-Inspired Scents
Trend Themes
1. Plant-based Men's Personal Care Products - The creation of personal care products made from plant-based ingredients has become a rising trend among men, signaling an opportunity for innovative companies to tap into this market.
2. Nature-inspired Scents - Nature-inspired scents have become popular in the personal care product industry, indicating an opportunity for companies to experiment with distinctive scents and make their products stand out.
3. Sustainable Packaging - Sustainable packaging in the personal care product industry is a growing trend, signifying an opportunity for companies to innovate and create eco-friendly packaging options.
Industry Implications
1. Personal Care Products Industry - The personal care products industry can benefit by incorporating plant-based ingredients, creating unique nature-inspired scents, and developing sustainable packaging options for their products in order to appeal to their consumers.
2. Eco-friendly Household Products Industry - The eco-friendly household products industry can explore the use of plant-based ingredients and sustainable packaging in order to expand their product lines and appeal to their consumers.
3. Non-profit Organizations and Social Enterprises - Non-profit organizations and social enterprises can partner with personal care product companies, like Raw Sugar, to create meaningful impact and charitable initiatives, such as donating products to those in need, that also align with their company mission.