Fashion imprint Y-3 delivers its new Memories of Exotics collection that marks its fourth and final installment of the overarching 20 Years: Recorded narrative. The themed collection features a range of reimagined classic shapes that are done by adidas and designer Yohji Yamamoto.
The year-long theme stems from collective memory as the fourth chapter highlights a rebellious perspective to design. It delivers a range of animal prints and classic iconography through all-over graphic accents. This includes leopard prints that detail expressive fabrics or functional shapes along with footwear options as well. The sneakers include the 'Y-3 TERREX SWIFT R3 GTX, the Y-3 ULTRABOOST 22, the Y-3 RUNNER 4D, the Y-3 QASA and the Y-3 MAKURA.'
Texture Printed Technical Streetwear
Y-3's Memories of Exotics Capsule Marks its Chapter 4 Drop
Trend Themes
1. Animal Print Streetwear - The Memories of Exotics Capsule collection features a range of updated classic shapes with an all-over graphic accent of animal prints, which creates an opportunity for disruption in the streetwear fashion industry.
2. Themed Fashion Collections - The 20 Years: Recorded narrative theme is designed to tap into collective memory, and its success in Y-3's Memories of Exotics collection suggests a great opportunity to disrupt the fashion industry by creating collections that evoke nostalgia and emotional connect.
3. Designer-sportswear Collaborations - Collaborations between designers and sportswear brands like Y-3 and adidas yield iconic pieces; there is an opportunity to tap into this synergy to create distinctive pieces like those present in the Memories of Exotics collection.
Industry Implications
1. Fashion Design - Designer Yohji Yamamoto and sportswear brand adidas' collaboration suggests an opportunity to create more functional shapes in high fashion items, and the use of fabrics to add an expressive touch to traditional designs.
2. Streetwear Fashion - The Memories of Exotics Capsule collection allows for innovative designs that marry streetwear with high fashion, creating products that appeal to both markets and disrupting the fashion space.
3. Footwear Industry - The Memories of Exotics Capsule collection displays bold and unique prints on a range of sneakers, which presents an opportunity for footwear brands to take risks with prints and aesthetics, creating a buzz and standing out in a crowded industry.