These melon juice beverages from Mello transform classic summer snacks like watermelon, cantaloupe and honeydew into easily transportable forms of refreshment.
These vitamin-rich beverages are branded as ones that are capable of providing specific benefits to the body. For instance, Mello notes that its Honeydew Melon variety is made from "the detox melon," since honeydew is known as a potent natural water source to flush toxins from the body, as well as a strong supporter of a healthy immune and nervous system.
Now that the sales of coconut water have become a billion-dollar business, many companies are looking to create a new kind of fruit or vegetable juice that's just as refreshing. A few of these examples include exotic water beverages made from everything from olives to artichokes.
Melon Juice Beverages
Mello Bottles Juice from Honeydew, Watermelon and Cantaloupe
Trend Themes
1. Transportable Fruit Beverages - Mello's melon juice beverages offer a convenient and portable way to enjoy the refreshing taste of watermelon, cantaloupe, and honeydew.
2. Functional Beverage Branding - Brands like Mello are highlighting specific health benefits of their beverages, such as detoxification and immune support, to appeal to health-conscious consumers.
3. Diversification of Fruit Juice Market - Companies are exploring new and exotic fruit and vegetable juices, such as olives and artichokes, to tap into the success of the billion-dollar coconut water industry.
Industry Implications
1. Beverage Packaging - The rise of transportable fruit beverages opens up opportunities for innovative packaging solutions that ensure convenience and freshness.
2. Functional Food and Beverage - The success of functional beverage branding suggests potential for expanding into other functional food and beverage categories, catering to specific health needs or benefits.
3. Alternative Juice Manufacturing - The diversification of the fruit juice market presents opportunities for manufacturers to explore unique and unconventional fruit and vegetable juice options that cater to evolving consumer tastes.