Melissa jelly shoes are about as haute as you can get in terms of gummy footwear. Merging fashion and function, Melissa has celebrated 30 years of iconic shoes and for the coming Spring/Summer 2010 season, the brand is offering more bright and bold styles like winged wedges and t-strap maryjanes in collaboration with Vivienne Westwood.
Westwood must have had some influence over the photography featuring the Melissa jelly shoes here because the snapshots have a celestial, unearthly quality spiked with a bit of cheeky punk—the fishnet stockings and crinoline mini skirt are revealing clues.
Ethereal Pirate Photography
The Haute Melissa Jelly Shoes for Spring/Summer 2010
Trend Themes
1. Fashion-function Fusion - The merger of fashion and function in Melissa jelly shoes presents an opportunity for disruptive innovation in creating stylish and practical footwear.
2. Collaborative Designer Collections - The collaboration between Melissa and Vivienne Westwood showcases the potential for disruptive innovation in the fashion industry by combining different design perspectives.
3. Unconventional Photography Styles - The ethereal and punk-inspired photography of Melissa jelly shoes suggests an opportunity for disruptive innovation in unconventional advertising campaigns.
Industry Implications
1. Footwear - The trend of Melissa jelly shoes highlights an opportunity for disruptive innovation in the footwear industry by creating unique and fashionable gummy footwear.
2. Fashion - The collaboration between Melissa and Vivienne Westwood demonstrates a disruptive innovation opportunity in the fashion industry by bringing together different aesthetics and design approaches.
3. Advertising - The unconventional photography style used in promoting Melissa jelly shoes indicates a disruptive innovation opportunity in the advertising industry by using creative and alternative visual techniques.