Meati, a new startup meat alternative brand, announced its official partnership with Top Chef host Tom Colicchio ahead of the brand's market launch. Colicchio took to Instagram to announce the official partnership, offering first-taste bundles to his followers of Meati's vegan products.
The non-meat company is set to launch its products to market in 2022. Meati offers consumers mycelium-based meat alternatives. The mushroom protein acts as a scalable and sustainable solution to democratize whole food nutrition.
"As a chef, I have a keen eye for seeking out new ingredients and innovations that deliver on quality and taste, and I’m equally as passionate about finding products with the potential to deliver whole nutrition in an equitable and sustainable way," as Colicchio explains in regards to Meati.
Mushroom-Based Meat Alternatives
Meati is a Startup Mycelium-Based Meat Alternative Company
Trend Themes
1. Mushroom-based Meat Alternatives - The use of mycelium-based meat alternatives made from mushroom proteins offers a scalable and sustainable solution to democratize whole food nutrition.
2. Vegan Meat Alternatives - The growing demand for plant-based, vegan meat alternatives presents opportunities for companies such as Meati to disrupt the traditional meat industry.
3. Celebrity Endorsements in Alternative Food Brands - Partnering with high-profile chefs and celebrities in the food industry can help raise awareness and increase adoption of plant-based meat alternatives.
Industry Implications
1. Alternative Protein Industry - Meati is part of the growing alternative protein industry, which is disrupting traditional animal-based protein sources with plant-based and lab-grown options.
2. Food Technology Industry - The development of mycelium-based meat products showcases the opportunities in the food technology industry for sustainable and scalable food solutions.
3. Celebrity Food Industry - Partnering with high-profile individuals in the food industry highlights opportunities for both alternative and traditional food brands to promote their products and increase sales.