Juxtaposing Technical Outerwear

MEANSWHILE Launches Its FW19 Capsule With Deconstructed Looks

Japanese fashion label MEANSWHILE introduces its latest collection designed for the Fall/Winter 2019 season. The range highlights a juxtaposing design language as the pieces feature progressive cut-and-sew looks whilst also delivering traditional silhouettes. The range of technical outerwear takes on a purposefully deconstructed look with a technical component.

The seasonal collection is made up of a blend of textiles informed with a color palette of khaki, forest green, maroon, navy blue, brown, and gray. Some of the pieces in the capsule include twin-pocketed vests, oversized peacoats, as well as long parkas. One of the standout items is the down jacket with padded construction, detailed with a thin hood to contrast the overall shape. The hood also features gridded designs with a raised collar, taped zipper, and drawstrings for additional adjustments.
Trend Themes
1. Progressive Cut-and-sew Looks - Disruptive innovation opportunity: Explore new techniques and technologies for creating unique and unconventional designs in the fashion industry.
2. Deconstructed Design Language - Disruptive innovation opportunity: Develop innovative ways to deconstruct and reconstruct garments, creating new and unexpected forms.
3. Technical Outerwear - Disruptive innovation opportunity: Combine fashion and technology to create functional outerwear with advanced features and materials.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Use technology and unconventional design techniques to push the boundaries of fashion and create unique, trend-setting garments.
2. Textiles - Disruptive innovation opportunity: Experiment with new fabric blends and technologies to develop technical materials for innovative outerwear.
3. Outdoor Gear - Disruptive innovation opportunity: Integrate advanced features and materials into outdoor gear, making it more functional and stylish for outdoor enthusiasts.

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