For National Farmers Market Week, Knorr is offering free meal starter home deliveries in partnership with experiential technology platform Fooji. Those in Manhattan who wish to participate can send a tweet using the custom campaign hashtag and emoji to receive an on-demand delivery at their doorstep.
As part of the initiative, people have the chance to choose between two different meal starters from Knorr—either the One Skillet Meals Lemon Chicken with Barley or Rustic Italian White Bean with Farro. Along with the base meal starter, consumers will also receive the fresh, locally grown produce and the recommended protein for making a Farm Fresh One Skillet Meal.
As part of National Farmers Market Week, Knorr will also be hosting a pop-up farm stand at the New York Botanical Garden Farmers Market.
On-Demand Meal Starter Deliveries
Knorr is Sharing Easy Meals for National Farmers Market Week
Trend Themes
1. On-demand Meal Starter Deliveries - Disruptive innovation opportunity: Expanding on-demand delivery services to include meal starters could tap into the growing market of consumers seeking convenient and easy-to-prepare meals.
2. Experiential Technology Platforms - Disruptive innovation opportunity: Developing experiential technology platforms that enable brands to engage with consumers through social media campaigns and on-demand deliveries.
3. Pop-up Farm Stands - Disruptive innovation opportunity: Creating pop-up farm stands at farmers markets to promote and provide locally grown produce, helping to support local farmers and increase awareness of sustainable food sources.
Industry Implications
1. Food Delivery Services - Disruptive innovation opportunity: Integrating meal starter deliveries into existing food delivery services, offering customers a wider range of meal options and simplifying meal preparation.
2. Social Media Marketing - Disruptive innovation opportunity: Developing social media marketing strategies that leverage custom campaign hashtags and emojis to drive consumer engagement and facilitate on-demand deliveries.
3. Farmers Markets - Disruptive innovation opportunity: Collaborating with farmers markets to enhance the shopping experience by incorporating pop-up farm stands that include meal starter kits, promoting the use of locally grown ingredients.