Nectis' Green Super Protein Bar is the first bar of its kind made with LENTEIN, the plant protein ingredient sourced from green water lentils. As such, the bar gets its a green color from the ingredient, as well as 20 grams of protein from LENTEIN.
According to Nectis, the Green Super Protein Bar is "not another protein candy bar or low calorie bar" but a complete meal replacement solution. The 83-gram bar shares a satiating blend of ingredients like oats, quinoa and almond butter, helping to offer a nourishing solution for those who are on the go and don't have time to prepare a whole foods meal.
The vegan-friendly bar is all-natural, free from soy and gluten and made without plant proteins from China.
Meal Replacement Protein Bars
The Green Super Protein Bar Has Plant Protein from Water Lentils
Trend Themes
1. Plant-based Protein - The use of plant protein from water lentils in meal replacement bars presents an opportunity for disruptive innovation in the plant-based protein market.
2. Meal Replacement Solutions - The development of complete meal replacement bars like the Green Super Protein Bar opens up opportunities for disruptive innovation in the meal replacement industry.
3. Convenience Foods - The creation of protein bars that serve as a quick and nourishing solution for busy individuals highlights the potential for disruptive innovation in the convenience food sector.
Industry Implications
1. Plant-based Protein - The plant-based protein industry can benefit from incorporating innovative ingredients like water lentils to create unique and sustainable protein products.
2. Meal Replacement - The meal replacement industry can capitalize on the demand for convenient and nutritious options by developing more complete and satisfying meal replacement bars.
3. Convenience Foods - The convenience food industry has the opportunity to cater to the needs of busy individuals by offering a range of convenient and nourishing options, such as meal replacement protein bars.