In an effort to offer a more sensory experience on their flights, British Airways is providing a meal pairing channel where food is matched with music. A study states combining food and music can enhance flavor, so the airline felt this was something to integrate into their hospitality services as a person's ability to taste is reduced by 30% when on an airplane.
The Sound Bite meal pairing menu will be available during November's long-haul trips. The 'Rock and Pop' playlist contains 13 tracks each carefully picked to go along with each menu item. For example, Coldplay's A Sky Full of Stars goes with a traditional British entre, where as Madonna's Ray of Light is intended for desserts. The musical pairing also takes country of origin into account.
In-Flight Musical Meal Pairing
British Airwaves Curated a Flavor-Boosting Playlist to Go With Food
Trend Themes
1. Sensory-pairing Experiences - More companies can offer experience packages to enhance the sensory experience for their customers
2. Music-food Pairing - Restaurants and food delivery services can offer playlists to go along with their meals
3. Innovative In-flight Services - Airlines can explore and expand on sensory services to elevate the in-flight experience
Industry Implications
1. Airline Industry - More airlines can integrate sensory experiences like music pairing to their hospitality services
2. Hospitality Industry - Hotels and resorts can expand on the idea of sensory experiences to provide a more immersive stay
3. Food and Restaurant Industry - Restaurants can explore sensory pairings to enhance customer experience and create unique dining experiences that set them apart