In a continued effort to entice the business of discerning millennial diners, a McDonalds x Colette collaboration has been revealed. The intriguing cobranded experience sees the international fast food chain tapping the hip Parisian retailer for a bit of a brand boost.
The McDonalds x Colette collaboration has born a selection of limited edition items like tees, tote bags, scarves, phone cases and stationary, in addition to a new poster campaign featuring the same set of iconic McDonald's images simplified in a pixelated manner.
It seems that as it is apparent many millennials are cautious when it comes to over-indulging in questionably healthy meal choices, McDonald's may be attempting to realign its brand identity with 'cool' by creating limited supplies of coveted brand merchandise to be adorned ironically.
Fast Food Capsule Collections
The McDonalds x Colette Collaboration Features Posters and Tote Bags
Trend Themes
1. Limited Edition Merchandise - Creating limited supplies of coveted brand merchandise can help fast food chains appeal to millennial diners.
2. Brand Collaborations - Collaborating with well-known retailers can give fast food chains a brand boost and attract a more discerning customer base.
3. Pixelated Artwork - Using pixelated artwork in promotional campaigns can create a sense of nostalgia and appeal to millennials.
Industry Implications
1. Fast Food - Fast food chains can benefit from offering limited edition merchandise and collaborating with other brands to stay relevant and attract new customers.
2. Fashion and Retail - Brands in the fashion and retail industry can explore collaborations with fast food chains to create unique and exclusive merchandise collections.
3. Advertising and Marketing - Advertising and marketing agencies can incorporate pixelated artwork into campaigns for fast food chains to create visually appealing and nostalgic content.