Preservatives and artificial flavors have come under fire from many consumers that are seeking to only consume foods with a more natural profile, so brands like McDonald’s USA are addressing this with newly revamped menu offerings.
The QSR brand has announced that it will eliminate artificial flavors, artificial preservatives and artificial colors from its permanent menu foods to the delight of consumers across the country. This change will effect all of the 14,000 restaurant locations that are present throughout the US and comes as part of the brands shift towards making changes that are driven by consumer preferences.
McDonald’s USA has also committed to a number of other changes like using 100% fresh beef in its quarter-pound burgers and even using cage-free eggs by 2025.
Artificial Preservative-Free QSR Foods
McDonald’s USA Removed Unwanted Ingredients from Burgers
Trend Themes
1. Natural-qsr-foods - Consumers are looking for more natural ingredients. QSR brands can take advantage of this trend by offering natural ingredients in their offerings, like McDonald's USA has.
2. Artificial-preservative-free-food - By removing artificial flavors, artificial preservatives and artificial colors, QSR brands like McDonald's USA can differentiate themselves from competitors and appeal to health-conscious consumers who are looking for cleaner ingredients.
3. Consumer-driven-menu-changes - McDonald's shift towards making changes that are driven by consumer preferences presents an opportunity for QSR brands to listen to their customers and adapt their menus accordingly.
Industry Implications
1. QSR Industry - QSR brands, like McDonald's USA, can take advantage of this trend by introducing natural ingredients in their food offerings.
2. Food Industry - The trend towards natural ingredients and food without artificial preservatives offers a disruption opportunity for companies within the food industry to introduce healthier offerings to consumers.
3. Packaging Industry - As QSR brands introduce more natural ingredients to their offerings, the packaging industry has an opportunity to provide more eco-friendly packaging solutions to meet the demands of the health-conscious consumer.