The McDonald's Triple Cheeseburger is being launched by the brand in select markets as a value-focused menu item that's sure to be a hit amongst patrons on the hunt for ways to stretch every dollar.
The burger features three 100% pure beef patties seasoned lightly with salt and pepper before being paired with two slices of American cheese. Servings on a toasted bun, the burger is topped with chopped onions, pickles, mustard and ketchup to cut the cheesy, meat-forward flavor just a bit.
The McDonald's Triple Cheeseburger comes in at 540-calories and is priced around $2.79 to give it a value-conscious profile for diners. The burger is reported to have been quietly launched in select markets, but could be arriving more widely in the near-future.
Value-Focused Triple-Patty Burgers
The McDonald's Triple Cheeseburger is a Low-Cost Indulgence
Trend Themes
1. Value-focused Fast Food - The popularity of the McDonald's Triple Cheeseburger indicates a trend towards low-cost indulgences in fast food.
2. Multi-patty Burgers - The release of the Triple Cheeseburger suggests a trend towards larger, multi-patty burger options from fast food chains.
3. Meat-centric Menu Items - The popularity of the meat-heavy Triple Cheeseburger indicates a trend towards protein-focused dishes in fast food.
Industry Implications
1. Fast Food - Fast food restaurants can take advantage of the trend towards value-focused menu items and release more low-cost options like the Triple Cheeseburger.
2. Food Delivery - Food delivery services can partner with fast food chains to offer value-focused menu items as an alternative to expensive restaurant delivery options.
3. Meat Production - Meat producers can capitalize on the trend towards meat-centric menu items by innovating new types of patties and cuts to feature in fast food burgers.