The McDonald's Trick. Treat. Win! game is set to offer consumers a new reason to get into their nearest location this Halloween, so the brand decided to get patrons in the mood for the holiday with a spooky design aesthetic at its Chicago flagship restaurant.
The design stunt features the modern restaurant completely transformed into a spooky spot for patrons to pick up their favorite menu items and boasts a 1,630 square foot LED display for creepy light shoes. The design also features tombstones dedicated to the brands discontinued products as a tongue-in-cheek way to convey a sense of humor to consumers.
The flagship restaurant makeover will perform a nightly show starting at 7pm and playing twice an hour until 10pm until October 31 when the McDonald's Trick. Treat. Win! game promotion ends.
Spooky QSR Makeovers
The McDonald’s Trick. Treat. Win! is Being Celebrated with Freaky Decor
Trend Themes
1. Halloween-themed QSR Promotions - QSRs can attract patrons with Halloween-themed promotions and spooky makeovers.
2. Immersive Restaurant Experiences - QSRs can enhance customer experience by creating immersive restaurant aesthetics and features.
3. Humorous Branding - Brands can inject humor into their branding through tongue-in-cheek design elements.
Industry Implications
1. Fast Food - Fast food chains can utilize spooky makeovers and Halloween-themed promotions to increase foot traffic and sales.
2. Advertising - Marketing firms can facilitate the creation of immersive and humorous brand experiences through design and branding strategies.
3. Entertainment - QSRs can create nightly shows and other entertainment features to attract customers and differentiate themselves from competitors.