McDonald's Germany taps independent design agency Leo's Thjnk Tank for a series of marketing assets that uplift the aesthetic of the McCafé. The campaign looks to capture the attention of the early riser and reveal "what coffee lovers really care about — simply good coffee!"
This marketing initiative by McDonald's Germany for its McCafé is strengthened by numerous online graphics that are thematically appropriate, as well as a television spot. One of the more noteworthy designs is a new and playful rendition of the three Golden Arches. The first one is intended to illustrate sleepy eyes, with two coffee beans subtly poking out. It is safe to assume that this is the pre-coffee state. The next rendition boasts the McDonald's logo, with the two beans fully visible.
Playful Coffee-Inspired Logos
McDonald's Germany Updates Its McCafé Branding with a Series of Ads
Trend Themes
1. Coffee Branding as a Marketing Tool - Playful coffee-inspired logos are being used to capture the attention of coffee lovers and attract early risers.
2. Creative Use of Branding in Advertising - The use of playful logos adds a fun and memorable twist to branding and advertising.
3. Importance of Thematically Appropriate Graphics - The use of graphics that align with the coffee theme adds to the effectiveness of the campaign.
Industry Implications
1. Food and Beverage - The food and beverage industry has the potential to use creative branding to increase customer engagement.
2. Advertising and Marketing - The advertising and marketing industry can benefit from incorporating playful branding elements like logos, into their strategies.
3. Graphic Design - The graphic design industry is important in creating visually appealing branding elements that connect with consumers.