The popular fast food establishment released three tasty McChicken burgers with varying degrees of spiciness. The consecutive drop ensured that consumers were eased into the new flavorful offerings.
McDonald's released the first meal option of the three back in January. The Spicy Jalapeño McChicken burger was based on the original, but "with two layers of creamy jalapeño sauce spread." This was the entry level meal. The second iteration dropped on February 12th and relied on habanero sauce to amp up the spiciness. The final McChicken burger — the Ghost Pepper McChicken, was released on February 26th. As it boasts one of the hottest chili peppers on the planet, the meal will definitely prove to be a challenge to spice enthusiasts.
Spicy Signature Chicken Burgers
MCdonald's Releases Three New McChicken Burgers in Canada
Trend Themes
1. Spicy Fast Food Offerings - McDonald's is releasing new spicy McChicken burger options, indicating a trend towards offering more bold and spicy menu items for fast food chains.
2. Gradual Introduction of Menu Items - McDonald's is introducing the new McChicken burgers one at a time, showing a trend towards easing consumers into bold new flavors by gradually introducing menu items.
3. Variations on Classic Fast Food Items - McDonald's is releasing new variations of their classic McChicken sandwich, indicating a trend towards experimenting with reimagined versions of existing fast food offerings.
Industry Implications
1. Fast Food Industry - The release of new spicy McChicken burgers by McDonald's shows an opportunity for the fast food industry to innovate with bold flavors and create a competitive edge through offering unique menu items.
2. Food and Beverage Industry - The gradual introduction of new spicy McChicken burgers by McDonald's shows an opportunity for the food and beverage industry to test new flavors and introduce them to consumers in a controlled and gradual way.
3. Marketing and Advertising Industry - The release of multiple versions of the McChicken by McDonald's shows an opportunity for the advertising and marketing industry to create campaigns around the new menu items, and the gradual addition of these items to create consumer engagement with the brand.