If you’ve seen Mazda Canada’s latest ad, it’s clear that they get what college is all about. This clever print ad promotes their $500 reward program for new graduates, and features the tagline, "For all that hard work, determination and casual sex, here’s $500."
At least Mazda Canada has done their research on college students’ extracurricular activities! Zoom zoom, indeed.
Implications - Though blatant sexvertising caused a commotion at first, it is rapidly becoming an accepted and almost cliche strategy that is received in a much more lax way than it initially was. This signifies a shift in more than just the advertising industry, but in consumers' general attitudes towards sex.
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Mazda Entices New Grads with Casual Sex Quip
Trend Themes
1. Acceptance of Sexvertising - The shift in consumers' general attitudes towards sex suggests an opportunity for brands to explore more bold and provocative advertising strategies.
2. Evolution of Advertising Strategies - The increasing acceptance of sexvertising as a strategy indicates a need for brands to innovate and find new ways to capture consumers' attention.
3. Changing Consumer Perceptions - The evolving attitudes towards sex in advertising calls for brands to reevaluate their messaging and align it with the changing perceptions of consumers.
Industry Implications
1. Advertising - The advertising industry can capitalize on the acceptance of sexvertising by experimenting with bold and provocative campaigns.
2. Marketing - Brands can leverage the evolving perceptions of consumers towards sex to create marketing strategies that resonate and capture attention.
3. Consumer Goods - The changing attitudes towards sex open up opportunities for consumer goods brands to explore more daring and edgy advertising approaches.