Mayo-infused coffee is making the rounds on social media, inspiring adventurous drinkers to try a different way of consuming their morning cup of coffee.
Although mayo-infused coffee may seem strange, many consumers have already adopted the practice of adding fat-rich ingredients like butter, eggs or olive oil to their coffee. By incorporating these ingredients, coffee lovers are seeking to add a rich and creamy dimension to their coffee, along with a source of fat and as a result, energy. Alternatively, creamy add-ins are often chosen for their ability to alter the taste of coffee itself.
In essence, adding mayonnaise to coffee is not too much different than adding cream or half-and-half, and as such, this practice is now being called "bulletproof coffee 2.0."
Mayo-Infused Coffees
Mayonnaise-Infused Coffee is an Unconventional Fat-Rich Coffee Add-In
Trend Themes
1. Fat-infused Coffees - The trend of incorporating fat-rich ingredients like mayo, butter, eggs or olive oil in coffee to add creaminess and energy provides opportunities for innovation in coffee-additives industry.
2. Unconventional Coffee Add-ins - The trend of trying out unusual coffee additives like mayonnaise creates opportunities for exploration and invention in the coffee industry.
3. Bulletproof Coffee Upgrades - Mayo-infused coffee being called “bulletproof coffee 2.0” gives room for innovation in the bulletproof coffee industry.
Industry Implications
1. Coffee-additives - The trend of adding fat-rich ingredients to coffee opens up opportunities for innovation in the coffee-additives industry.
2. Food and Beverage - The trend of experimenting with unconventional coffee add-ins like mayonnaise calls for innovation opportunities in the food and beverage industry.
3. Coffee - The trend of upgrading bulletproof coffee with mayo provides innovation opportunities in the bulletproof coffee market.