At first glance these print ads look as if they are for a super cool wrap-around car! The May 2011 Ford Lobo ads are done by ad agency JWT Mexico, and showcase a cool new rear-view camera feature. Three different print ads have come out since last month: one featuring a kid picking up a soccer ball, another with an elderly woman and one with a dog laying on the driveway. Each of the print ads shows a scenario to which the viewer can relate. These are things to think about before reversing: "Who is behind me?", "Where is the dog?" and "Where's Grandma?"
The May 2011 Ford Lobo ads not only capture our attention by looking cool, but they also give viewers an indication as to why you need their product! The print ads are eye-catching and make you feel like you're playing with fire, driving without their new rear-view camera—and no one likes to get burned!
Wrap-Around Car Ads
The May 2011 Ford Lobo Print Ads are Head-Turning
Trend Themes
1. Wrap-around Car Ads - Wrap-around car ads are a creative way to showcase a product and capture attention.
2. Rear-view Camera Technology - The use of rear-view camera technology in car advertisements is becoming more prevalent and highlights a disruptive innovation opportunity within the automotive industry.
3. Customer Engagement Advertising - Creating print ads that engage the customer by showcasing relatable scenarios and emphasizing the need for a product is a trend that can be adopted by various industries.
Industry Implications
1. Automotive Industry - The automotive industry can adopt the use of creative wrap-around car ads and highlight new technologies such as rear-view cameras through advertising.
2. Advertising Industry - The use of customer engagement and relatable scenarios can be utilized in various industries to capture attention and emphasize the need for a product or service.
3. Technology Industry - Developing new and innovative rear-view camera technology can be a disruptive opportunity within the technology industry and can be highlighted through creative advertising strategies.