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Designer Mathias Kaiser Creates Custom Packaging as a Gift to His Girlfriend

This sweet musical gift, created by designer Mathias Kaiser, is enough to make you ashamed of the lame last minute Valentine's Day card you pick up for your love interest. The Austria-based artist created this unique personalized package as a present to his girlfriend. The CD inside features the couple's favorite song 'The Trapeze Swinger.' Using the lyrics from the song as inspiration, the case features intriguing illustrations that will keep you staring.

Mathias Kaiser's whimsical renderings have a darling element of innocence to them. This innocence is not to be confused with naivety, as there are elements of an adult expression of love. The packaging was created using pieces of cardboard that were stitched together using thread. The thread must be unwound from its fastening in order to open the case.

Sure to make ladies green with envy, Mathias Kaiser's incredible work proves that he has one lucky girlfriend.
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1. Personalized Packaging - Disruptive innovation opportunity: Develop customizable packaging solutions that create a unique and personalized experience for consumers.
2. Handcrafted Gifts - Disruptive innovation opportunity: Explore the market for artisanal and handcrafted gifts that offer a sense of uniqueness and personal touch.
3. Unconventional Materials - Disruptive innovation opportunity: Experiment with using unconventional materials, like thread and cardboard, to create innovative and eco-friendly packaging solutions.
Industry Implications
1. Gift Packaging - Disruptive innovation opportunity: Redefine the gift packaging industry by offering customizable, handcrafted, and eco-friendly packaging options.
2. Handmade Gifts - Disruptive innovation opportunity: Tap into the handmade gifts market by offering unique and personalized products.
3. Sustainable Packaging - Disruptive innovation opportunity: Address the growing demand for sustainable packaging solutions by exploring eco-friendly materials and design techniques.

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