Fashion label A-Cold-Wall* introduces its latest collection entitled 'MATERIAL STUDY FOR SOCIAL ARCHITECTURE' designed for the Spring/Summer 2020 season. The range made its debut at a captivating runway show, drawing strong themes from architecture, using the four main compounds -- lead, water, clay, and glass.
The seasonal designs ensure that the four compounds are informed through the looks, sharing the message of the close relationship of the vast materials, hoping to drive conversation to the emotional world as well. The different compounds are informed through the color palette, different shapes, and fluidity of the silhouettes as well. The designs are elevated through details including utility pockets, hardware, multiple zippers, raw hemming, asymmetrical paneling, and multiple straps. The color palette features hues of red, aqua, white, black, and beige.
Architectural-Backed Summer Fashion
The MATERIAL STUDY FOR SOCIAL ARCHITECTURE Show Drops for SS20
Trend Themes
1. Architectural-inspired Fashion - Fashion designers are drawing inspiration from architecture, creating collections that incorporate architectural elements and materials to create unique designs.
2. Material-based Design - Designers are exploring the use of specific materials to inform their designs and create collections that focus on the unique properties of these materials.
3. Emotional Design Messaging - Fashion designers are using their designs as a platform for conveying emotional messages and driving conversations around social issues and related topics.
Industry Implications
1. Fashion Industry - Incorporating architectural elements and materials into fashion designs presents a disruptive innovation opportunity for fashion brands to create unique collections that stand out in a crowded market.
2. Architecture Industry - The intersection of architecture and fashion presents an opportunity for architects to collaborate with fashion designers and explore the use of architecture-inspired designs in other industries and applications.
3. Materials Science Industry - Exploring the properties of specific materials and incorporating them into design presents an opportunity for materials scientists to work with designers to create innovative products beyond traditional applications.