The newest product from Liquid I.V., the Energy Multiplier matcha mix, is powered by the same Cellular Transport Technology in the brand's popular Hydration Multiplier product. The single-serve drink mix is designed to provide ingredients that can be rapidly absorbed and used by the body.
A single stick of Energy Multiplier contains 100 milligrams of natural caffeine, which is roughly equivalent to one to two cups of coffee. The lemon ginger-flavored drink mix helps to address the fact that people love coffee but still experience fatigue on a daily basis, and are not consuming sustainable energy sources that won't disrupt their focus, mood or mental clarity. The beverage mix features naturally caffeinated matcha and guayusa as sources of clean, stable energy, as well as antioxidant-packed ginger for its digestion-boosting benefits.
Ultra-Energizing Matcha Mixes
Liquid I.V.'s Energy Multiplier Shares Fast-Acting Natural Caffeine
Trend Themes
1. Fast-acting Natural Caffeine - There is an opportunity for companies to develop innovative products that provide fast-acting natural caffeine for sustained energy without disrupting focus or mental clarity.
2. Rapidly Absorbed Drink Mixes - Companies can explore the development of drink mixes with ingredients that can be rapidly absorbed by the body, providing quick and efficient energy boosts.
3. Sustainable Energy Sources - There is a potential for businesses to create products that offer sustainable energy sources, such as matcha and guayusa, that provide clean and stable energy without causing fatigue.
Industry Implications
1. Nutritional Beverages - The nutritional beverage industry can capitalize on the demand for innovative products that offer fast-acting natural caffeine and sustainable energy sources.
2. Functional Foods - Companies in the functional foods industry can explore the development of rapidly absorbed drink mixes that provide sustained energy without disrupting focus or mental clarity.
3. Wellness and Digestion - The wellness and digestion industry can benefit from creating products that combine antioxidants like ginger with natural caffeine sources for both energy and digestion-boosting benefits.