People were celebrating the New Year in Southeast Asia from Sunday to Tuesday with a massive water fight. In Thailand, it is called Songkran and in Myanmar, it is called Thingyan. Regardless of what you call it, it is still a massive water fight of which we can all be envious.
The people in these photos looks so happy to be having fun and feeling carefree. The festival lasts only three days but this is definitely a memorable way to ring in the New Year. Although this is a cool way for people to cool off and celebrate, worshipping Buddha is at the heart of the festival. The massive water fight and other festivals across Southeast Asia all emphasize kindness, with locals performing good deeds for other people in order to gain good karma for the new year to come.
Massive Water Fight Festivals
Southeast Asia Celebrates the New Year with a Massive Water Fight
Trend Themes
1. Water Fight Tourism - The trend of water fight festivals in Southeast Asia is an opportunity for tourism agencies to offer packages and experiences for travelers.
2. Water Conservation Innovation - The massive water fights can inspire innovation around water conservation technologies and practices to make sure water resources are used sustainably during the festivals.
3. Festival Brand Collaborations - Festivals like Songkran and Thingyan are opportunities for brands to collaborate and engage with festival-goers, creating unique experiences and adding value for all parties involved.
Industry Implications
1. Event Planning - Event planning companies can leverage the trend of water fight festivals by offering unique experiences for clients in Southeast Asia and other regions where such festivals are gaining popularity.
2. Tourism - The trend of water fight festivals can expand the tourism industry in Southeast Asia and other regions where such festivals are gaining popularity, creating opportunities for travel agencies, hotels, and other businesses.
3. Water Management - The massive water fights in Southeast Asia and other regions create opportunities for the water management industry to innovate around water conservation practices and technologies.