The Mary Brown's The Big Mary Collection has been created in collaboration with Avid Apparel as as series of styles perfect for avid fans of the brand to incorporate into their wardrobe. The collection of garments includes branded T-shirts, hoodies, crewneck sweaters and hats, which are each emblazoned with some of the brand's signature menu items and more. The limited-edition merchandise comes in a full run of sizes and showcases a unisex fit.
The Mary Brown's The Big Mary Collection was launched on December 12, 2022 at 12:12pm ET but will only be available while supplies last. The merchandise is reported to be the first of several launches with additional products expected to arrive in 2023.
Branded Fried Chicken Clothing
Mary Brown's The Big Mary Collection Was Created with Avid Apparel
Trend Themes
1. Branded Apparel Collections - The rise of branded apparel collections could create opportunities for fast food chains and other consumer brands to expand their merchandise offerings.
2. Limited-edition Merchandise - The popularity of limited-edition merchandise could encourage brands to create exclusive and time-limited collections to build anticipation and increase demand among their fans.
3. Unisex Fashion - The growing acceptance of unisex fashion could prompt brands to create collections that are more inclusive and accessible to a wider range of consumers.
Industry Implications
1. Fast Food - Fast food chains could seek to expand their brand visibility and reach a wider audience by creating and launching their own branded apparel collections.
2. Fashion - The collaboration between Mary Brown's and Avid Apparel suggests an increasing convergence between the fast food industry and the fashion industry, which could create opportunities for disruptive innovation.
3. Retail - The success of limited-edition merchandise collections could entice other consumer brands to experiment with this model, creating an opportunity for disruption in the retail industry.