Great things can sometimes emerge out of horrible tragedies. The Marwencol model town is one of those great things.
When Mark Hogancamp was brutally beaten into a coma, the only way to regain his hand-eye coordination upon waking up was to build this incredibly intricate WWII-era town. The Marwencol model town looks just like a bombed-out village, complete with destroyed houses, bodies and unused ammunition.
Implications - With many individuals becoming increasingly eco-conscious, consumers are looking for ways to feel empowered while changing the world for the greater good. This rebuilding of a timeless town demonstrates how customers are interested in DIY projects to gain this sense of authority. Companies would be wise to let buyers alter their products in some way in order to appeal to this growing pattern.
WWII-Era Towns
Mark Hogancamp's Marwencol Model Town is Eerily Intricate
Trend Themes
1. DIY Projects - Customers are interested in DIY projects to gain a sense of authority and empowerment.
2. Eco-conscious Consumerism - Consumers are increasingly looking for ways to feel empowered while changing the world for the greater good.
3. Product Customization - Companies should let buyers alter their products in some way to appeal to the growing pattern of DIY projects.
Industry Implications
1. Home Improvement - The home improvement industry can capitalize on the trend of DIY projects by providing tools, materials, and resources for customers to take on their own projects.
2. Sustainable Products - The sustainable products industry can meet the demand of eco-conscious consumers by offering environmentally friendly products that empower individuals to make a positive impact.
3. Personalization and Customization - Industries that offer personalized and customizable products can tap into the trend of product customization to attract buyers who want to alter and have control over their purchases.