The Pin Down Bladder Cancer campaign by Marvin Traub Associates & hook+Albert aims to raise awareness about the disease, which is the fifth most common cancer in the world. Bladder cancer research is extremely underfunded, which is why there is a need to help those who are battling with it.
Custom lapel pins are being sold that come in the colors that represent bladder research which are navy, violet and marigold. The pins will be sold until the end of July on Bonobos.com for $20. Purchasers are also encouraged to sport the pin while encouraging friends and family members to donate to the cause as well. Proceeds raised will go towards the Memorial Sloan-Kettering Cancer Center’s bladder cancer Translational Science Program.
The Marvin Traub Associates & hook+Albert initiative is a great way to give back to bladder cancer, which is the most expensive cancer to treat per patient.
Bladder Cancer Pins
The Marvin Traub Associates & hook+Albert Aim to Raise Awareness and Money
Trend Themes
1. Cancer Awareness Merchandise - Businesses can leverage cause-related marketing by partnering with non-profits to manufacture and sell merchandise that raises awareness and funds for cancer research and treatment.
2. Crowdfunding for Medical Research - Startups in crowdfunding industry can expand their platforms to focus on medical research to help raise funds and awareness for diseases that are severely underfunded like bladder cancer.
3. Social Media Campaigns - Using social media to raise awareness by encouraging people to share their personal stories and experiences with bladder cancer and spread awareness about the disease and fundraising opportunities.
Industry Implications
1. Non-profit - Non-profit organizations can expand their reach and fundraising efforts by partnering with businesses to create merchandise like pins and tapping into cause-aligned marketing opportunities.
2. E-commerce - Online retailers can create a cause-related marketing strategy that can increase their traffic and sales and promote cancer research by selling merchandise that supports cancer research.
3. Medical Industry - Medical industry professionals can leverage emerging technologies like AI, machine learning and data science to identify ways to improve cancer treatments and create more cost-effective solutions for patients with bladder cancer.