Princess Cruises debuted a new ‘I Love this Martini’ menu across its fleet, sharing a mix of classic cocktails and all-time favorites with a twist. Crafted in partnership with Diageo and Filthy Premium Mixers & Garnishes, this martini menu includes items like the Black Cherry Espresso Martini, prepared with Ketel One Vodka, Bailey’s Irish Cream Liqueur, Filthy Black Cherry Syrup and Filthy Black Cherries to garnish.
The martini is experiencing a revival, especially as a result of consumers perfecting their own versions of the minimal-ingredient cocktail at home during the pandemic. This surge in at-home mixology has inspired bars and venues to elevate the traditional martini by introducing innovative variations and unique twists, catering to a more adventurous and discerning consumer base seeking novel and sophisticated drinking experiences.
Black Cherry Espresso Martinis
Princess Cruises’ I Love This Martini Menu Remixes a Classic
Trend Themes
1. Revival of Martini - The surge in at-home mixology has inspired a revival of the martini, with consumers perfecting their own versions and seeking novel drinking experiences.
2. Elevated Martini Variations - Bars and venues are introducing innovative variations and unique twists to the traditional martini, catering to adventurous and discerning consumers.
3. Sophisticated Drinking Experiences - Consumers are seeking sophisticated drinking experiences, prompting the introduction of innovative martini menus with creative combinations and garnishes.
Industry Implications
1. Beverage and Mixology - The surge in at-home mixology and the demand for unique twists on traditional cocktails have created opportunities for beverage and mixology businesses to offer innovative martini variations.
2. Hospitality and Entertainment - Bars and venues can attract a more adventurous and discerning consumer base by elevating the traditional martini and incorporating creative combinations, presenting an opportunity for the hospitality and entertainment industry.
3. Alcohol and Spirits - The revival of the martini, coupled with the demand for sophisticated drinking experiences, presents an opportunity for alcohol and spirits companies to develop and market innovative martini products and flavors.