The Marmite Smooth Peanut Butter has been announced by the brand as a followup to the crunchy variety that was launched last year to help make it more applicable to different consumer preferences. The peanut butter is characterized by its free-from profile that contains no added sugar or palm oil, while also featuring a nutritional profile that's rich in B vitamins. The vegetarian-friendly nut spread is available now at Morrisons locations with wider retail availability starting February 3.
Food Brand Experience Director at Unilever Fikerte Woldegiorgis spoke on the new Marmite Smooth Peanut Butter saying, "When it comes to Marmite, people either love it or hate it – similar to the debate over smooth versus crunchy peanut butter. Not only will this new launch provide smooth peanut butter lovers with a brand-new option, drive incremental sales and category growth, it will also see us continue in our mission to provide better breakfast choices."
Velvety Vitamin-Enriched Peanut Butters
Marmite Smooth Peanut Butter will be Launched in February
Trend Themes
1. Smooth Peanut Butter - The launch of Marmite Smooth Peanut Butter provides a new option for smooth peanut butter lovers and drives category growth.
2. Free-from Profile - The free-from profile of Marmite Smooth Peanut Butter, with no added sugar or palm oil, addresses consumer preferences for healthier options.
3. B Vitamin Enrichment - The nutritional profile of Marmite Smooth Peanut Butter, rich in B vitamins, taps into the growing demand for functional foods.
Industry Implications
1. Food Manufacturing - Food manufacturers can capitalize on the trend of smooth peanut butter and develop their own variations to cater to consumer preferences.
2. Health and Wellness - The free-from profile of Marmite Smooth Peanut Butter presents opportunities for health and wellness brands to create similar products that align with consumer demands.
3. Breakfast Food Retail - Retailers in the breakfast food industry can expand their offerings by stocking Marmite Smooth Peanut Butter and capitalize on the demand for healthier breakfast choices.